Overview

The Overview (/app/<your-domain>) is everything about the chosen period on one page, read from top to bottom. Every row in a panel is also a filter for the whole page.

Your period in one sentence

At the top, in plain words: how many people visited your site and whether that was more or less than the period before. For example: “1,240 people visited your site. That is 12% more than the period before.” With fewer than 30 visitors in the previous period, or a difference of 300% or more, the sentence gives both numbers instead of a percentage.

A single day is compared with the same day last week; longer periods with the period before. API: GET /v1/sites/{site}/story.

Six key figures with their trend

Unique visitors, Visits, Pageviews, Pages per visit, Bounce rate and Visit duration. Each has a green or red pill for the change against the previous period, and a small trend line. For bounce rate, lower is better, so a drop is green.

A visit ends after 30 minutes without activity. Click a figure to show it in the chart. API: GET /v1/sites/{site}/stats?compare=previous.

The chart

One chart, as a line or as bars, per hour, day, week or month. The previous period runs behind it as a dashed line. An hour or day that is still running is drawn dashed or lighter, so half a day never reads as a drop. Hover or tap to see the exact values. Only intervals that fit the period can be chosen; your browser remembers line or bars. API: GET /v1/sites/{site}/timeseries?interval=day.

Insights: what Nvivio noticed

Nvivio looks for what changed against the period before, without you asking:

• more or fewer visitors (from 15%, with at least 30 visitors before);
• a source, entry page or country that rose or fell against the trend;
• a campaign that is new or doubled;
• AI assistants sending more or fewer people;
• an AI crawler that read your site for the first time, or AI crawlers that read twice or half as much;
• a funnel step where far fewer people continue, or nobody does;
• a goal that is reached far less often, or not at all.

Up to six, the most important first (a broken funnel step or a goal nobody reaches any more go to the top). Most come with one concrete action, such as “Try the step yourself”; the most important one is shown as To do. Every insight opens the report, filter or tab that proves it.

There is no language model behind it: every number comes from your own data, and tests check that in all 24 languages. When nothing stands out, the card does not appear. API: GET /v1/sites/{site}/insights?period=7d.

What stands out?

Up to six findings in plain sentences, each with the number that proves it: what explains the growth or the drop, whether visitors reached your main goal and which way worked best, where they come from, what they view most, how many came through AI assistants, where they live, phone or computer, and the busiest day. Three are shown; Show all shows the rest. A click opens the report behind it, or narrows the page to those visitors.

Your main goal is the event goal with the highest value, otherwise your first goal.

Panels where every row is a filter

• Traffic sources: Channels, Sources and Campaigns.
• Pages: Pages, Entry and Exit.
• Location: Countries, Map, Regions and Cities.
• Device and browser: Devices, Browsers and Operating systems.

Every row shows its share of the period’s total, with an icon, flag or favicon. A click on a row filters the whole dashboard. Show more (or the enlarge button) opens the full table with search, sorting, extra figures and CSV. API: GET /v1/sites/{site}/breakdown?dimension=referrer.

Channels put every source in one group: search, AI assistant, social, email, direct or referral. ChatGPT, Perplexity, Claude, Gemini, Copilot, Mistral, DeepSeek, Grok and other AI assistants form a channel of their own. UTM tags count too: utm_medium with email or newsletter is email, with social is social, with cpc, ppc or paid is search. A click between your own subdomains does not count as a source.

The Map zooms in on the countries with the most visitors: a Belgian site sees Belgium and its neighbours, not a dot on a world map. It uses Natural Earth data with the borders as the EU sees them. Click a country to filter.

More panels

• Day and hour: a grid per weekday and hour that shows when visitors come, in your site’s time zone, with the busiest moment in one sentence.
• Goals and funnels: see Goals and funnels.
• By part: for a site with a website and an app, see Your websites.
• What a visit looked like: one real visit as a sentence and a route; preferably someone who reached your main goal, otherwise someone with at least three actions.

Below the panels, the Overview says how many bots were filtered out, with a link to Bots.

Arrange the Overview your way

Choose Customize next to the period (on a phone next to Filter), or Customize this Overview at the bottom of the page. Then:

• ↑ and ↓ move a panel, × removes it.
• The switches under a panel turn single key figures, the chart or tabs on or off. Hidden parts are struck through. A panel always keeps at least one figure or tab.
• × on the sentence at the top removes it; the page title then simply says “Overview”.
• Add a panel adds a panel, or the sentence back. Panels you can add: AI (visitors from AI assistants, what AI crawlers read and the ratio), Events, UTM source and medium, Languages and Domains.
• Default layout puts everything back.

Your layout is saved on your account as you go, applies to all your sites and follows you to every device. Without the chart, the key figures become plain tiles.

API: dashboard in GET /v1/me and PATCH /v1/me, as {"panels": [...], "hide": [...]}, for example with headline, metrics.chart, metrics.bounce_rate or sources.utm_campaign in hide; null goes back to the default. See the REST API.

Warnings

If no event has arrived yet, the Overview says so and links to the installation. After 48 hours without events it warns you as well.

Back in the morning

Leave the dashboard open and close your laptop, and the page loads again when you open it, with today’s numbers and “Today” meaning today. The same happens when the tab was out of sight for at least 10 minutes, when the computer slept, at midnight on a screen that stays on, and when the network comes back. It never reloads while you are typing in a field.